Why Choose In-Screen

In-Screen provides your company the ability to place impactful impressions into a highly desirable demographic and psychographic target market. In-Screen targets “able buyer” consumers in Prime, high traffic locations, providing you with a large pool of potential customers.

 

With In-Screen you have control. You choose the timed intervals of display, control the number of impressions, and the location of your advertisement.

 

In-Screen gives you a large screen format in a large private out of home network at an affordable cost.

 

In-Screen digital signage ads beat the competition.

 

Facts about digital signage:

Recent research stdies on digital signage supports this type of media as an outstanding choice for branding awareness and influence. Nielsen Media Research conducted a month long study on the effects of digital signage on consumer behavior. The study consisted of over 1000 exit interviews at over 1300 test sites. The aim of the study was to measure audience size and involvement with the digital signage media.

 

The results of the study:

• 77% of those interviewed agreed that in the “research test” store the Indoor Digital Billboard provided “an easy way to learn about the new product.”

• 68% agreed that the “research test” store would “influence their decision to buy the advertised product in the future.”

• 65% agreed it would make them “think more positively” about the advertised product.

• 44% agreed the advertising on the screen in the “research test” store has “influenced them to buy the advertised product        
  instead of the one they planned to buy.”

 

Why choose digital signage over other media?

• Ad recall and retention in digital signage is better than in any traditional advertising.

• Newspaper ads are usually viewed once a day at most, while digital signage delivers more frequency.

• Digital display advertising is more cost-effective (Lower CPM) then most newspapers and magazines, while having a higher
   targeting ability and impact. (CPM=Cost Per Thousand).